Kevin Mercer

Kevin currently leads brand strategy across the Hotels.com and Vrbo brands at Expedia Group. With over a decade of global experience, agency and brand-side, including at LEGO and McCann World Group, he brings a unique blend of strategic and creative thinking to push the brands he leads into the future. In addition to his responsibilities at Expedia, he serves on numerous industry awards juries. Kevin holds advanced degrees from Georgetown and Oxford University.

Why do you believe these awards are important for the industry?

As an industry we always talk about our clients success, but rarely about the success of our agencies. As agencies get merged, abandoned, it can easily seem that they are disposable entities rather than truly important vehicles to making the work that moves the industry forward.