James Kissell
Global Head of Agile Marketing , Fujitsu
With twenty-five years international experience in the technology, mobile, and start-up sectors, a dynamic and creative executive who leads growth and innovation initiatives across global markets. As the Global Head of Agile Marketing at Fujitsu, I lead the roll out of Agile Marketing projects and training globally. Core competencies include strategic business planning, global campaign management, digital transformation, innovation and automation, alliances and partnership marketing, and change management communications. I have a proven record of building high-performance teams and networks and have a passion for personal and team development and growth. International keynote speaker, author and podcast contributor.
What are you looking for in winning entries?
Customers put an ever-increasing burden on agencies: but creativity remains core to what is sought in return. Whether it's through creative output, choice of channels or a revised GTM approach agency customers need more help than ever to create impact in an AI & digitally evolving market.
Why are you proud to be on the judging panel this year?
I'm proud to have been invited because it's so important to have Asia Pacific voices on the judging panel - ours is a region of innovation and amazing creative work.
Why do you believe these awards are important for the industry?
I grew up in the creative industries with Campaign Magazine-it remains the benchmark publication. The Awards serve not just to recognise excellence in the industry, but as signposts to the rest of the industry of where we are headed.