Nick Lawson

United Kingdom

"Few agency leaders could take the reins in the middle of a global crisis and not only seamlessly assume full control but use that momentum to transform the business with a new proposition, new products and services and new people.

Nick’s deep knowledge of the business and MediaCom’s People First, Better Results culture meant he understood how he could use stepping up during the pandemic as an opportunity. By the start of January 2021, he launched his Seeing the Bigger Picture vision, which takes us into new territory far beyond the confines of our traditional media role. He not only rallied our 8000 people and 125 offices behind his new vision, but we have already seen this transformational leadership deliver remarkable results, including winning The Coca-Cola Company, the single biggest pitch in history, in which MediaCom played a pivotal role as part of a WPP solution."