Havas

United Kingdom

Havas’ new business team, led out of London by Global CMO Tracey Barber, is demonstrably the best in the business. No other team does more than we do; no other teams wins more than we do.

Our team of 21, proudly 85% female and 20% BAME, boasts the largest and most comprehensive remit in the industry. Not only are we responsible for Havas’ 22 discipline-spanning UK agencies, but for all 200+ Havas Creative agencies globally, including its CX, production and PR networks. In 2021, we’ve been instrumental in winning some of the largest and most hotly contested pitches in the UK – including Asda, Volkswagen Group, IAG, UKTV, De Beers, Sport England, and Pfizer. We were also fundamental to Havas retaining its place on the much-coveted Government roster. In total, we’re responsible for 142 wins in the UK, and 461 globally – with Havas Creative proudly sitting top of R3’s UK and European new business leagues, and #2 globally. In the UK, we were tasked with achieving £17m in revenue from new business – or 10% of total revenue. We’ve already smashed that target – delivering £20m in revenue, 18% above our initial target. Globally, we were tasked with delivering a whopping €95m of revenue from new business. To date, we’ve delivered €104m in revenue – €9m above our initial target. Remarkably, this means that in 2021, we’re responsible for more than 20% of Havas Creative’s total revenue. Not a bad year’s work for one team – if we do say so ourselves.