George Bryant

United Kingdom

I see my role in straight forward terms.

I’m here to make every idea matter. And as a Global Creative Leader overseeing work across 24 markets and 5 continents, that has never been more important. We’re not starving artists. We’re paid to make an impact. And we should never waste an opportunity to do that. In the last 12 months, we’ve challenged attitudes around anti-racism with Dear White Parents and Brooklyn's Ted Lasso creation became a multi award-winning TV series. We inspired leaders to unf*ck the planet for YouTube and created the Financial Times’ New Agenda to champion modern, progressive business. We raised awareness of issues around female safety, proudly supporting the creation of the Give Her Space movement by our creative team, and helped overturn a government’s decision to stop gender pay gap reporting. We launched Night School to bring the next generation of multicultural creatives into the industry and created News School to challenge social exclusion in news and media. It has been our busiest year ever. And I’m proud of what we’ve achieved.