Dhiren Amin

Seasoned marketer with 20 years of marketing and more than a decade of product development and senior management experience.  CXO level roles for more than 8 years. Chief Marketing Officer/Chief Customer Officer, across 1. Personal Care, Food and Financial services  2. 12 countries and living in 4 of them in the last decade.  3. Teams of more than 50 to 100+ marketing and product development professionals. Chief Customer Officer at Income Insurance, from Mar'22 ‚ current, and Chief Marketing Officer at Kraft Heinz, Asia, based in China from Dec 2019 to Mar'22. Developed and launched more than 50+ products over the last decade across personal care (Vaseline Men face care, face wash and body lotions), food (Soy Sauces, Chili Sauces, Sardines, Canned Meat, Baby food) and insurance (life, personal accident, travel).  Led or influenced the development of more than 200+ marketing campaigns, spanning Indonesia, China, India, Singapore, Thailand, South Africa and other Asian markets.  Most business-impactful and awarded campaigns: 

1.  "Worst Face Scenario" for Vaseline Men, Thailand,

2. "Real Husbands Cook" for ABC Soy, Indonesia 

3.  Spice Insurance for ABC Chili, Indonesia  

4. "Preserving the taste of Childhood" for fermented bean curd, Guanghe, China 

5. "Trapped" for Income Travel Insurance, Singapore  

6. "World's Safest Athlete" for Income's Fitness Insurance, Singapore