Dathesh Rao

Leader - Brand Marketing, Advertising and Paid Media - APAC, ASEAN , IBM India

A committed brand evangelist and a firm believer in the power of brands, with a vast canvas of experience in Strategic Marketing, Brand Management, Brand Strategy, Consumer Behavior, Market Entry Strategies etc across categories and industries. Having spent considerable years both on the Agency and the Client side, I believe every day is "brand" new day and an opportunity to do something new and great. Believe there is a need for some great work to stand out in this highly fragile and fragmented markets and the lone survivors are the one who have built their brand on strong fundamentals and principles.

What are you looking for in winning entries?

Looking forward to discover some of the most unique ideas and brilliant executions that have not only elevated brands but also driven remarkable business growth.